Peppina

Hobart

Propel Studio was engaged by The Tasman Hotel in Hobart to produce the written content for the new Peppina Restaurant and Mary Mary Bar website. The copywriting brief had a few layers to it. The parent company, Marriott Bonvoy, had a specific tone of voice. The Tasman is the first The Luxury Collection Hotels & Resorts property in Australia, so their tone of voice had to be present too. Then we were required to localise the content to drive home the user experience at a micro level.