Qantas epiQure

Sydney

When Qantas launched their new food and wine community, offering wine sales, recipes from Neil Perry, events and editorial, Propel Studio was engaged to create the editorial strategy and then produce all editorial related to Australia’s top chefs, winemakers, producers and wine identities. Being a new site, we developed the tone of voice (informative yet approachable) and created a wide range of content from interviews and profiles, to long-form articles about industry issues, travel itineraries and wine suggestions.